Unit 10

Audience profile

16/09/2025

Audience profile is

An audience profile details important information related to a hypothetical, but representative, buyer you've decided to target for a specific marketing or advertising campaign.

An audience profile isn’t a broad, general group. Instead, it’s one fictitious person who you want to take action.

Remember, an audience profile isn't the same as a target market and buyer persona.

Audience profile is needed for that you're meeting the right audience at the right time through the right channels. Drive more loyalty. By building targeted and relevant campaigns, marketers can create meaningful experiences for their customers.

Examples of audience profile

-Social media – including looking at account ownership, actions and influences in terms of brand and purchasing decisions
-Devices – especially examining device usage among various audiences and deciding where to focus their efforts
-Media consumption – like measuring time spent by particular audiences on various channels

These are the 3 audiences profile for my own product for those people who are interested in Stanmore college:

1. 

Name: Emily Brooks

Age: 18

Gender: Female 

Course: Computer science (IT)

Interest: likes to do sports, traveling 

Goal: wants to make her own websites, wants to be a computer science teacher

2.

Name: Ryan Sims

Age: 17

Gender: Male

Course: creative media/photography

Interest: going out with friends, taking pictures and videos

Goal: open his own studio

3.

Name: Albert Barr

Age: 16

Gender: Male

Course: Business

Interest: wants to know about different ideas in business, plays basketball

Goal: open his own clothing business, 

Research on how to make good group pictures

 Tips for Photographing Groups

1 – Choosing a location

When it comes to locations, my personal favourites are parks, gardens and beaches. The colours of nature never seem to clash or compete with your subjects. If you’re in a rural setting, and trees and grass are not your thing, look for hay bales, rustic sheds and timber fences. If you prefer an urban feel, seek out the unadorned walls and steps of old buildings and churches, or the clean lines of modern architecture.

2 – Lighting

Soft, even, light is imperative when photographing a group. If you can choose the time of day to shoot, opt for early morning or late afternoon to early evening, when the light is gentle and warm.

If you’re stuck shooting in the middle of the day, avoid harsh shadows by shooting in open shade such as beneath the canopy of a large tree, or in the shadow of a building. Importantly, make sure the light falls evenly on your group, and that there are no patches of sun on anyone.

3 – Use a tripod

If you are photographing a small group, and you want to get creative with poses and shooting angles, you probably won’t need a tripod. While they go a long way towards preventing blurry images caused by camera shake, I personally find them restrictive.

However, when photographing a large group, you’ll probably want to keep your subjects in one position while you fire off lots of similar shots. A tripod has the benefit not only of preventing camera shake, but allowing you to take a number of shots at the same angle and focal length. So, when you discover that your perfect image is marred by one person blinking or doing something weird with their mouth, it’s easy to take spare parts from the other images and transpose them in Photoshop (do a head-swap).

Lens and aperture selection

Lens and aperture preference are always controversial. To photograph a large group, I’d recommend playing it safe and using a 50mm lens. Depending on the depth of your group arrangement, stick with an aperture of f/9 or higher to ensure that everyone is sharp, and always do a test shot first.

To avoid distortion when using a lens that is 50mm or below, make sure you leave plenty of space between the people at either side of the group, and the edge of the frame. No one will thank you for making them look wider than they are (which is what a wide-angle will do to the people on the edges)!

While we’re on the subject, it’s a good idea to leave some space around your group to allow for different cropping ratios.

5 – Vary the head heights

If your subjects are huddled close together on a level surface, chances are the people at the back will only be visible from the eyes up in the final images.

You can easily remedy this by placing them on a graduated surface. A flight of steps is ideal, or a sloping lawn, a playground slide, the branch of a tree – anywhere that you can stagger the height of the heads to make sure everyone can be clearly seen without sitting in a dead-straight row.

If you happen to be stuck with a flat surface, use chairs for a formal arrangement. Place some people standing behind the chairs, some seated on the chairs, and some sitting on the ground in front. The ground is a good spot for younger children, who get fidgety if asked to sit still for too long.

Taking pictures for school governors

Stanmore studios work

07/10/2025

I had an experiment in taking head shots pictures of school governors and I also used Adobe Photoshop to edit them. I was asked to take pictures of them and so they can use them for Stanmore website or ID card. The audience would be the people who visit the website to read more about the college.

Stanmore studios work

I was helping and taking pictures for the industry talk at my college about the games. I had to take pictures of the teachers and people interacting with each other. It gave me more experience of how it is important to capture the moment of classmates listening to what the teachers are talking about, also them asking questions and enjoying playing the games. The audience would be people who are interested to see what they were talking about and also what they were doing in that lesson.

For our unit 10 project, we were asked to take different pictures in college showing our student doing their work. So, we planned to take pictures with Ishwar and we also  planned how to make them better and which class we should visit. Before taking pictures we asked for permission if that's okay to take pictures. First, we took some pictures in our classroom. I like how everyone is working and is really concentrated. 

Our classroom

Then, we went to science classroom and these pictures will be very good for a poster to show everyone how they are all working. The pictures are all bright and we can see everything very clearly. The uniform they wear while lessons shows how serious and careful they are, because of the experiments they are doing.

Science classroom

Lastly, we visited art classroom and because their room is dark, all the pictures became underexposed. And so, I will use Adobe Photoshop to change the exposure and also reduce noise. We took some pictures of their work like different drawing, figures dressed in clothes and the two girls reading.

Art classroom

I like all of the pictures, but because these last 3 are very dark I will use photoshop to edit them and make them look a little bit lighter.

In Adobe Photoshop I changed exposure, saturation, texture, temperature and also reduced noise.

Evaluation for unit 10 project

For my unit 10 project I had to take pictures in college of students in classroom and doing their work. Other people in my group are taking pictures as well and making posters for our college. Our audience is people who study in college or who are interested in Stanmore college, because all the pictures were taken here. The research I did to help with meeting the needs for audience is how to take good group pictures, so I know better how to capture more people in the picture. For the items I produced, I have learned about the audience is that everyone has their own needs and desires. 

I think that my work meets the needs of my audience, because my audience will see pictures where everyone is doing their work, also showing how it is to be in college environment. I am really proud of taking pictures with the right exposure and also when someone in the pictures is not blurry, because it is really important for the audience to have a clear image. Also, I'm proud of that if the picture didn't turn out good, I can alway try to edit it in Adobe Photoshop. In this experiment in terms of personal development, I gained more skills in taking group pictures where you can see different people doing different things or work. Also, I gained more practice working with the camera, trying to take pictures from different angles and different settings.